Our Principles

I would like to point out that these Principles were inspired by a company I admire deeply, Seventh Generation, and would hope to emulate. Please check out their website for more inspiring news and ideas.

Vision

Leadership, Inspiration, and Positive Change

A company with the authority to lead, the creativity to inspire, and the will to foster positive social and environmental change.

Make The World a Better Place

A community in which individuals possess the resources, knowledge, courage, and commitment to make the world a better place.

Sustainability, Justice, and Compassion

A society whose guiding principles include: environmental sustainability, social justice, and compassion for all living creatures.

An Earth Restored

An earth that is restored, protected, and cherished for this generation and those to come.

Mission

Trust & Authenticity

We are committed to becoming our communities most trusted retailer of natural and organic products.

Service & Inspiration

We are dedicated to setting the standard for superior service and to providing our customers with the resources and inspiration they need to make informed, responsible decisions.

Balance

We strive to achieve balance between the fiscal, social, and environmental responsibilities of our company, and our community.

An Exceptional Workplace Community

We are committed to creating an exceptional workplace community, one that inspires honesty and trust, respect and compassion, and a spirited sense of joy. A community that provides opportunities for growth and the freedom to realize our full potential.

Community Participation

We will fully participate in and provide leadership to each community of which we are a part.

Values & Operating Principles

Trust

To provide authentic, high-quality, and competitively priced products that build trust in our store and our mission.

Service

To provide service that exceeds the expectations of our customers.

Responsibility

To understand that our social and environmental responsibility can best be fulfilled through the financial success of our Company.

Empowerment

To empower employees by creating a work environment in which each person is entrusted with responsibility and held accountable; personal and professional development are strongly encouraged; mistakes are understood as opportunities for growth; and everyone is provided with the tools, information, and resources to do their best.

Community

To create a workplace community in which respect and dignity are promoted, honest communication is fostered, open minds and hearts are valued, trust is cultivated, fun and playfulness are encouraged, and a "can do" attitude is expected.

Leadership

To be leaders and role models in the communities and markets we serve