The Price of Organic Produce

The Price of Organic Produce

Perhaps the question that we all hear most often in the Organic Industry is "why do organic foods typically cost more than their conventional counterparts?" From the perspective of the customer, this is a very observant and legitimate question. This is especially a poignant question in today’s economic environment. Our strategy in the Organic Industry should not be a defensive one on this issue, but rather we should acknowledge the observation and move to educate as to why there is a differential in pricing between conventional and organic food.

Typically, organic produce is priced 20-25% higher than conventional produce. Sometimes the differential can be as high as twice as much, and sometimes only pennies. Below is some information that you can use in your discussion the next time you are asked "why organics are so high."

In the process of educating oursleves about the organic farming process, it is very important that we are made aware of the real cost of growing food conventionally. There is mounting evidence that if all of the indirect costs of conventional agricultural production over time, including clean up costs due to pesticides in our water and soil, loss of soil and medical costs due to illness from pesticides were factored in, that organic foods would actually cost less.